Last Updated: October 11, 2026
This Privacy Policy explains what information LiveFire, LLC ("LiveFire", "we", "us" or "our") collects when you use the LiveFire website, the LiveFire app, and related services (the "Service"), how we use it, and the choices you have.
1. Information You Give Us
Account information, such as your name, email address, phone number, and location details like your city, state, and ZIP code.
Content you post, such as videos, photos, scores, comments, and event details. Content you post in public areas of the Service can be seen by other users.
Purchase information, such as your email address and what you bought. When you buy a gift subscription, we also collect the recipient's name and email address and any message you include, so we can deliver the gift.
Messages you send us, such as support requests.
Payments on our website are processed by Stripe. We don't receive or store your full card number. Purchases made in the app through the Apple App Store or Google Play are processed by that store.
2. Information We Collect Automatically
When you use the Service, we collect some information automatically. This includes your device type, operating system, browser type, IP address, device identifiers, the pages and features you use, the time and date of your visit, and diagnostic data such as crash reports.
3. Information from Your Device (App)
With your permission, the app may access:
Your location
Your camera and photo library
We use these to power features of the app, such as recording drills or finding events near you. This information may be stored on your device or uploaded to our servers or a service provider's servers. You can turn this access on or off at any time in your device settings.
4. How We Use Your Information
We use your information to:
Provide, maintain, and improve the Service
Create and manage your account
Process purchases and deliver subscriptions and gift codes
Contact you about your account, purchases, security, and updates by email, text, or push notification
Send you news, offers, and event information, unless you opt out
Respond to your questions and support requests
Understand how the Service is used and how well our promotions work
Keep the Service safe, prevent misuse, and comply with the law
5. How We Share Your Information
We share information only in these situations:
With service providers that help us run the Service, such as hosting, data storage, payment processing (Stripe), email delivery, and analytics. They can use your information only to do work for us.
With other users, when you post content or interact in public areas of the Service. Your profile, posts, and activity may be visible to other users. If you sign in through a social media service, your contacts there may see your name, profile, and activity.
With business partners, to offer you certain products, services, or promotions.
With any company that controls, is controlled by, or is under common control with LiveFire. They must follow this Privacy Policy.
If LiveFire is involved in a merger, acquisition, financing, or sale of assets. We'll let you know before your information becomes subject to a different privacy policy.
When required by law, such as a court order or a valid request from a government agency, or when we believe in good faith it's needed to protect the rights, property, or safety of LiveFire, our users, or the public, or to investigate wrongdoing.
With your consent, for any other purpose.
6. Your Choices
Marketing emails. You can unsubscribe at any time using the link in the email.
Device permissions. You can turn off location, camera, and photo access in your device settings.
Your account. You can update your account information in the app. To delete your account or ask about the information we hold about you, email us at the address below.
7. How Long We Keep Information
We keep your information for as long as we need it for the purposes in this policy, and as needed to meet legal obligations, resolve disputes, and enforce our agreements. Usage data is generally kept for a shorter time, unless we need it to improve security or the Service, or the law requires us to keep it longer.
8. Where Information Is Stored
LiveFire is based in the United States. Your information may be stored and processed in the United States or wherever our service providers operate, where data protection laws may differ from those where you live.
9. Security
We use commercially reasonable measures to protect your information, but no method of sending or storing data over the internet is completely secure, and we can't guarantee absolute security.
10. Children
The Service isn't meant for children under 13, and we don't knowingly collect personal information from them. If you're a parent or guardian and believe your child has given us personal information, contact us and we'll delete it.
11. Links to Other Sites
The Service may link to websites and services we don't operate. We aren't responsible for their content or privacy practices, so we recommend reading their privacy policies.
12. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we'll change the "Last Updated" date at the top. For major changes, we'll let you know by email or in the app before they take effect.
Contact Us
Questions about this Privacy Policy? Email us at support@teamlivefire.com.